Socials
The Tipsy Crow, a multi-level venue located in San Diego’s Gaslamp Quarter, offers a unique experience across its three floors. As the lead on this account, I managed social media, designed marketing materials, and executed seasonal pop-ups. I conceptualized and executed a fully immersive Beetlejuice-inspired Halloween experience, transforming the venue with themed decor and branded print elements. This included designing and overseeing the installation of table and bar wraps, window displays, custom menus, and interactive activations, capturing the spirit of the film while adding a unique twist to engage patrons.
The Tipsy Crow Halloween Pop-UP
A bar for the recently deceased
Social Media
For The Tipsy Crow’s Beetlejuice-inspired Halloween pop-up, I crafted a comprehensive social media strategy to drive excitement and attendance. To extend the reach, I invited influencers to experience the pop-up firsthand, creating organic buzz and user-generated content. I also produced video content for Instagram Reels, capturing the immersive decor, unique cocktails, and interactive elements of the event, all designed to attract and engage followers.
