Digital
Socials
We promoted the North Park Music Fest 2022 on various social media accounts, including @explorenorthpark. However, our primary focus was on leveraging their Instagram account, which boasts an impressive 70k followers. This strategic emphasis on Instagram allowed us to reach a larger and more engaged audience, maximizing our promotional efforts and driving increased interest and attendance for the event.
As the lead graphic designer and social media manager for the first ever North Park Music Fest in 2022 while working at A7D Creative Group, I played a pivotal role in creating a cohesive and immersive experience for attendees. This involved designing all signage, print materials such as tickets and maps, social media graphics, and email marketing materials.
Additionally, I leveraged my photography skills to capture compelling photos for social media and created dynamic reels that brought the festival experience to life on various social media platforms. This multi-faceted approach, combining design, photography, and video content creation, played a key role in driving engagement, increasing attendance to this sold out festival, and solidifying North Park Music Fest as a standout event in the San Diego music scene.
Newsletters
I designed and sent out weekly newsletters to boost ticket sales for the North Park Music Fest 2022. These newsletters showcased not only festival tickets but also exclusive tickets to a drag brunch featuring Eggies' cuisine and drink tickets.
Celebrating Local
Craft Beer
The client wanted to highlight the abundance of great local craft beer and food at the event. To promote the local beer offerings on social media, we visited some local brewers in North Park, took photos of the beer they would be providing at the festival, and shared these images to encourage attendance and show appreciation for the brewers' donations.
