Understory Cocktail Illustrations
While working at A7D Creative Group, I had the privilege of collaborating with the elevated cocktail bar, Understory, on an ongoing basis. As part of this collaboration, I regularly illustrated new cocktails to complement each seasonal menu update. This project involved creating visually appealing illustrations that captured the essence of the cocktails while remaining true to The Understory's brand identity and ambiance.
Tools Used
- Illustrator
- Photoshop
- InDesign
- Procreate
- Procreate
Spring Menu Rollout
To promote a new menu rollout, I directed the videographer in creating a reel that showcased the cocktail illustrations I drew for Understory's spring 2022 lineup. The reel was featured on the A7D Creative Group Instagram account.
Understory invites influencers to enjoy their menu rollouts to showcase new cocktails on social media. Their menu features a range of offerings that I illustrate, including seasonal drinks, long-term favorites, and monthly rotating options.